Last week the Registrar at my university sent out a memo to all students and faculty inviting us to add “preferred pronouns” to our academic profiles. This was followed quickly (about two hours later) by an apologetic correction in which she expressed regret for the “problematic” usage of the word “preferred” and reiterated the message without that “outdated” term. So in one day the school came on strong in promotion of pronouns, then pivoted and came on even stronger